Market-led strategy
Align IP decisions with how the variety will be produced, sold, and licensed.
- •Territory and timing priorities
- •Commercial intent translated to rights
- •Risk and leakage considerations
Loading experience...
OUR APPROACH
Commercial thinking.
Legal precision.
Greenstone was built by people who have worked alongside breeding programs, commercial operations, and global supply chains.
We don’t start with contracts, forms, or filings. We start by understanding how a variety, product, or right is actually going to be produced, sold, licensed, and defended in the real world.
01
Market-led strategy
We align IP decisions and filing scope with how the variety will be produced, sold, and licensed, so the commercial plan can actually work.
02
IP registration
We execute filings efficiently, and catch issues early so they don’t turn into delays, rework, or avoidable risk.
03
Protection as an ongoing process
Enforcement is hard to run manually. Argus streamlines monitoring and action tracking so breeders can stay in control, cost-effectively.
04
From rights to revenue
Rights only matter if they move value. We structure licensing models and agreements that make partners commit, perform, and scale.
WHAT WE DO
Four ways Greenstone can help you turn rights into revenue.
We support the full plant variety commercialisation lifecycle: from early planning and market-led IPR filing, through ongoing protection, to commercial structures that scale.
IP registration
Efficient filings aligned with your strategy, catching issues early so they don't become blockers.
- •End-to-end global plant variety IP filing coordination
- •Denomination, formalities, and timing checks to prevent rejections/delays
- •One point of contact: you set priorities, we coordinate delivery
IP protection
Monitoring and action tracking that stays practical and cost-effective.
- •AI-assisted monitoring setup and triage
- •Stay proactive with actions managed and tracked in Argus
- •Response readiness and coordination
Commercialisation
Go-to-market models and agreements that make partners commit, perform, and scale.
- •Design and tailor the commercial model for your variety
- •Define partner requirements and performance terms
- •Access to our global networks to accelerate market entry
- •Structure, draft and negotiate agreements
Spot exposure early.
Prioritise and coordinate action.
Built from firsthand experience across the varietal value chain.
Argus gives you a variety-specific view of IP risk across territories and timeframes, helping you move from early signals to coordinated action and documented outcomes.
- Risk scoring by variety, risk type and timeframe
- Portfolio dashboard with territory hotspots
- Actions and evidence tracked in one place
TESTIMONIALS AND COVERAGE
What our clients say
Selected feedback on strategy, filings, protection, and commercialisation.
"
We have good varieties, but we didn't know where to start. Greenstone helped us shape a clear strategy for registration and commercialisation, and move quickly from plan to execution. They also helped us realise we didn't need to file in as many countries as we first assumed, so we could focus budget and effort on what matters most. Now with Argus introduced, we feel able to be proactive in protecting our plant varieties.
"
— Breeder
"
Registering our varieties in multiple countries felt overwhelming, especially finding local agents. With Greenstone, it became one point of contact. We shared the information once per variety and Greenstone coordinated the filings across territories, saving us significant time and effort.
"
— IP holder
"
Greenstone helped us focus on the markets that matter and connect the IP work to real commercial decisions we could execute.
"
— Breeder
"
What we valued most was clarity and prioritisation. We had a plan we could act on, without being dragged into operational or legal detail.
"
— Variety owner
"
Greenstone supported us in shaping a licensing approach that our growers and propagators could commit to, with clear expectations and practical next steps.
"
— Master Licensee
"
Greenstone helped us get in front of the right people fast. Their global network within the industry opened doors we would not have reached through standard outreach. The introductions were targeted, credible, and moved conversations forward.
"
— AgTech SaaS company
"
Greenstone helped us build a practical commercial model for our raspberry variety, aligned with the markets and partners we were targeting. The result was a clear plan and a hybrid model we could execute, with priorities, timelines, and the right licensing approach.
"
— Breeder
"
Greenstone was the most commercially minded legal team we have worked with. They focused on getting the deal done and kept a constructive tone even when negotiations were tough. They structured the terms, negotiated effectively, and protected our position without slowing progress or undermining the relationship with the other side.
"
— IP holder
From the press
Recent coverage of Greenstone and Argus in the industry.
GET IN TOUCH
Ready to turn plans into execution?
Pick the quickest way to connect. We'll take it from there.