This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from this website (the “Site”). PERSONAL INFORMATION WE COLLECT When you visit the Site, we may collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Browsing Information”. We collect Browsing Information using the following technologies: – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. – “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. – “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Purchase Information”. When we talk about “Your Personal Information” in this Privacy Policy, we are talking both about Browsing Information and Purchase Information. HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Purchase Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Purchase Information to: – Communicate with you; – Screen our orders for potential risk or fraud; and – When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Browsing Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). SHARING YOUR PERSONAL INFORMATION We may share Your Personal Information with third parties to help us use Your Personal Information, as described above. For example, we may use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share Your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. BEHAVIOURAL ADVERTISING As described above, we use Your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work . You can opt out of targeted advertising by using the links below: – Facebook: https://www.facebook.com/settings/?tab=ads – Google: https://www.google.com/settings/ads/anonymous – Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info. DO NOT TRACK Please note that we presently do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. YOUR RIGHTS If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Canada and the United States. DATA RETENTION When you place an order through the Site, we will maintain your Purchase Information for our records unless and until you ask us to delete this information. CHANGES We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. MINORS The Site is not intended for individuals under the age of 18. CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at the email address provided in the Contact section of the Site.
SUPPLIER AND CUSTOMER QUESTIONNAIRE INFORMATION
When you complete our Supplier Questionnaire or Customer (Buyer) Questionnaire, or otherwise register interest in joining our network, we collect the information you provide about your organisation and its representatives. This may include: company name, address, country, company type, year established, company size, contact name and role, email, phone/WhatsApp, website, years of experience, countries supplied or sourced, and—depending on the form—product/crop types and varieties, production or destination countries, production method, specifications and grades, quality standards and acceptable defect levels, certifications and documentation, monthly/seasonal availability or demand, volumes and forecasts, pricing and Incoterms, payment terms, packaging and labelling needs, private-label requirements, ports of departure or arrival, logistics preferences, lead times, and any other information you choose to provide. This information may include personal data relating to your company representatives.
We may also obtain questionnaire-related information from publicly available sources, trade directories, referrals from our customers, suppliers and partners, and from service providers that assist us in maintaining our records.
HOW WE USE QUESTIONNAIRE INFORMATION
We use questionnaire information to vet and onboard suppliers and customers, to perform due diligence, to manage our supplier and customer pools, and to match demand and supply. We use analytical and AI-assisted tools to help classify and match entries based on factors such as product, availability, location and seasonality. We also use this information to communicate with you, organise meetings, negotiate or perform contracts, maintain security, improve our services, and comply with legal obligations.
Where there is a potential commercial fit, we may share relevant information you provide with the corresponding counterparty (e.g., sharing supplier details with a prospective customer or vice-versa) for the limited purpose of exploring a transaction. We do not sell personal information and we do not share it for cross-context/targeted advertising.
LAWFUL BASES FOR PROCESSING (EEA AND UK)
Where the EU GDPR or UK GDPR applies, our processing of questionnaire information is based on one or more of the following:
US STATE PRIVACY NOTICE
Certain US state laws (e.g., California, Colorado, Connecticut, Utah, Virginia) grant rights to residents, including to access, correct and delete personal information and to opt out of sales or sharing for targeted advertising. We do not sell personal information and do not share it for targeted advertising. To exercise your rights, contact us using the details in the Contact Us section. We will verify and respond as required by applicable law. We do not discriminate against you for exercising your rights.
AUTOMATED DECISION-MAKING AND PROFILING
We use automated tools, including AI-assisted matching, to help prioritise potential supplier-to-customer or customer-to-supplier matches. We do not make decisions that produce legal or similarly significant effects solely by automated means. Human review is part of our vetting and onboarding. You may request human review of decisions that involve automated processing and you may object to profiling used for direct marketing.
INTERNATIONAL TRANSFERS
Your information may be transferred to and processed in countries outside your country of residence, including the United Kingdom, the European Economic Area, Israel, the United States and other jurisdictions. Where required, we implement appropriate safeguards such as adequacy decisions, the EU Standard Contractual Clauses and the UK International Data Transfer Addendum.
RETENTION OF QUESTIONNAIRE INFORMATION
We retain questionnaire information while you are an active supplier or customer (or prospective supplier or customer) and thereafter for as long as necessary for the purposes described above. If no relationship materialises, we will delete or anonymise your information after [e.g., 36 months] from your last interaction, unless we are required to keep it longer by law or to establish, exercise or defend legal claims.
YOUR RIGHTS
Depending on your location, you may have rights to access, correct, delete, restrict or object to our processing of your personal information and to data portability. You also have the right to lodge a complaint with your local supervisory authority. To exercise your rights, contact us using the details below.